Good P.R. isn't an accident -- companies with targeted campaigns do better than those without. SurfPerch's strategy has always involves traditional media releases (such as writing articles issued through PR Newswire or other such services), as well as targeted "viral" campaigns and new media techniques. How do we do that?
We offer a few tricks up our sleeves. First, you should get a sense of the publications that operate in your associated industry. For that, do some searches through Google to get a list of at least 4 or 5 publications. Second, you should develop contacts at those publications and offer to write objective articles about your industry. Third, you can hire SurfPerch to ghost-write those articles and any follow-up press releases (it's what we do).
Editors of these publications LOVE to have contacts inside their industry -- and love when they offer to write articles about upcoming trends in the industry. They can't be expected to know everything about the industries, even if that's their stated objective. They rely on insiders to provide the latest and greatest from inside the boardrooms and tech stations. Become their eyes and ears and you may just learn how to focus an article to help quietly promote the trends you are capitalizing upon.
The real trick is to closely track when the article is going to be released -- and then writing a press release that is not so objective and highlights how your company is working on the very trend you described in the article.
SurfPerch's skills and experience with writing and editing give us the tools to help you with a variety of writing/editing challenges. These include:
Regardless of the specific need, we can help you streamline your company's overall PR strategy. It's simple: keep your company name in print. We can show you how. If you are interested in learning more about this emerging trend in website strategy, please contact us through our website or email me at chris [at] surfperch.com.
--Chris Carmichael
